WESC

Located in Soho, this Scandinavian company’s flagship store, imagined by nightclub designer, Steve Lewis, has become a mecca for skate fans. The impressive retail space features metallic ceramic tile floors, mahogany woodwork and custom fabricated, stainless steel fixtures.

Seismic sensors controlled by the vibrations of passing subway trains create a lightshow that plays on the inverted skateboard ramp attached to the ceiling.